Where is your site
losing customers?
Pick your industry, enter your site, and get an instant preview scan. It's a quick surface check, not the full audit, but it will show you where to start looking.
Scanning your site…
What this score means
This is not a percentage grade. It starts at 100, and every point comes off for a specific problem this scan found.
How to read these findings
- critical
- Took the most points off. This one is costing you customers right now.
- warning
- A moderate deduction. Quietly working against you rather than stopping people outright.
- minor
- A small deduction. Worth fixing, but it is not what is losing you business.
- not found
- We looked, and it is not there. Missing counts the same as broken, because a customer cannot use something that does not exist. A missing item can absolutely be Critical. No contact form at all costs you more than a contact form that submits somewhere odd.
- not checked
- We could not verify this one from outside your site. That is a limit of this scan, not a finding about your business, so it takes nothing off your score.
- ✓
- Working as it should. No deduction.
This scan checked 7 signals from outside your site. The Friction Index checks 45+, including the ones only a person can evaluate: your booking flow, your forms, and what actually happens to your customers on a phone. Delivered as a written report.
Get the Friction Index ReportOr unlock the 3 remaining findings from this free scan:
This is a quick preview scan, not the full Friction Index. It checks a handful of signals a script can verify instantly. The $149 Friction Index Report covers the 45+ signals that actually decide whether someone completes their application, booking, or purchase.
See what's actually costing you.
The free check surfaces the obvious. The Friction Index Report finds what's actually turning people away, and proves it, for $149.