Is your website an asset
or a liability?
You already know which tools in your shop earn and which ones cost you. Almost nobody asks it about the website. Most owners cannot answer it, and that is the problem. A site that never books a job is not sitting still. It is handing work to the business down the road because their page made the decision easier. We find out which one you have, put a number on it, then build the thing that fixes it.
Most shops were sold a brochure and told it was good.
Agencies and marketing vendors build low-converting brochure websites for service businesses and call it finished. The owner pays, gets something that looks fine, and nothing changes on the phone.
It's not a traffic problem
People are already finding you. They land, they cannot get a price, they cannot book without calling, and they leave for whoever made it easier. More traffic into a leaking bucket costs more and fixes nothing.
It's invisible from the inside
The site looks fine to you because you already know how good your work is. A first-time customer does not. Nobody is tracking where they hesitate, so the lost jobs never show up anywhere you would look for them.
We find it from the outside
The way a customer actually would, on a phone, at night, deciding between you and two competitors. No login, no access to anything of yours. Just what is already public.
What does "just call us" actually cost?
Nobody publishes an honest answer to this, so build it from your own numbers instead. Everything you enter below is something you already know. The two industry figures are cited, and the one real guess is a slider you can move.
This half is close to certain. It is your own call volume multiplied by your own wage. Nothing here depends on an industry average.
This half is a projection, not a measurement. It rests on the slider above, which nobody has published a real number for. Treat it as a range, not a fact.
The part the vendors leave out
Move the second slider from 5% to 15% and the revenue figure roughly triples, on the same shop with the same inputs. That single unpublished assumption is doing most of the work in every "missed calls cost you six figures" claim you have ever seen. We default it low and show you the dial rather than picking the scary end and calling it research.
Two figures above come from published research. 39% of calls to businesses never reach a person, from Invoca's 2025 Call Conversion Benchmarks, based on analysis of more than 60 million calls. Separately, 23% of service appointments are scheduled outside business hours where online booking exists, from Xtime's 2017 study of 6 million bookings across 4,416 dealerships. That second figure is not multiplied into the math above, because applying it to phone calls would stack one assumption on another. It is here because it is the demand a phone-only shop structurally cannot capture. The 39% is the all-industry average and the calculator uses it deliberately, since Main Street covers several trades. By trade it is worse in home services and better in automotive: 48% of callers to a home services business never reach a person (Invoca, Home Services Lead Conversion Benchmarks, 2026) against 36% in automotive (Invoca, Automotive Call Conversion Benchmarks, 2025).
Prove it first. Then fix it.
We diagnose before we prescribe. The first rung is the only one everybody takes. The two in the middle are there when you want the number and the walkthrough before committing to a build, and you can skip straight past them if you already know what you want.
Every signal scored across your site and online presence, written up and ranked by severity. It tells you whether your site is earning, sitting there, or actively costing you, and exactly which parts are which. Low risk to buy, impossible to unsee.
Friction becomes a number. We size what the gaps are costing you in lost jobs, per month and per year, against your own ticket average and volume. Worth it when you need the number to justify the spend, to yourself or to a partner. Skip it if you are already convinced.
A recorded walkthrough of your website, 20 to 30 minutes, done from the perspective of somebody shopping for the service you sell. Not a checklist and not a slide deck. You watch a stranger try to figure out what you charge, decide whether you are worth calling, and book the job, with every place the site makes that harder called out as it happens.
The alternative is commissioning a research study. That runs five figures and takes weeks. This is twenty years of doing exactly this work inside T-Mobile, Microsoft, The Home Depot, and a regional bank, narrowed to one of your services, and you have it in days.
Scoped to one product or service so the findings are specific enough to act on. Recorded and sent to you, so there is nothing to schedule and you can replay it for anyone else who needs to see it. Capped at 8 per month across Banking, Beauty, Healthcare, and Main Street combined, so the calendar fills on a first-come basis regardless of industry.
A full site is a conversion-focused rebuild starting at $10,000: online booking, a quote tool that prices a job before the phone rings, a membership program that turns one-time repairs into monthly revenue, and the proof that makes a stranger trust you. Fixed scope, eleven deliverables, live in 30 days.
A microsite is one focused page for one offer, priced by offer and industry rather than off a rate card. If you need both, the full site gets built first and the microsite follows it.
Monitoring, measurement, and the ongoing changes a live site actually needs. This is not an upsell and it is not optional. A build nobody maintains goes back to being a liability within a year, and we do not put our name on that. Three levels: Care Basic at $500 to $1,000 a month depending on your industry, maintenance only. Care Plus at $2,000 to $3,000, adding SEO monitoring, reputation management, content iteration, and a quarterly performance review. Care Fractional from $5,000, which is a Fractional Growth Officer running marketing automation, A/B testing, campaigns, paid ads, and social.
Six vendors, and not one of them owns the result.
Most shops buy customer acquisition in pieces. Website from one company, ads from another, a booking tool, a review platform, an email service, maybe an answering service. Each one is sold separately, priced separately, and reports separately. Then the hours on Google do not match the hours on the site, the ad promises a service the services page does not list, and a customer deciding whether to trust you with a $3,000 job notices.
Nobody owns the result
When the phone stops ringing, every vendor points at a different one. The ad company says the website does not convert. The website company says the traffic is junk. Both are partly right and neither is accountable. The only person who can see the whole thing is you, and you are under a truck.
You cannot tell what is working
The pieces do not share data, so there is no line from a booked job back to the thing that produced it. Every spending decision after that is a guess. That is how a shop pays for ads for three years without ever knowing whether they worked.
Every handoff leaks
Ad to landing page to form to inbox to phone call to booked job. Every place two tools meet is a place customers fall out. Nobody is responsible for those gaps, because each vendor owns one side of it and neither one owns the space in between.
The owner is the glue & the growth roadblock
A mid-size or enterprise business has an ops person or team to keep vendors pointed the same direction. You have you. Buying customer acquisition in pieces quietly assumes somebody is coordinating them. When nobody is, as the owner your hours become the coordination. Those are the most expensive hours in the business being spent on lower value tasks.
One system, one set of numbers, one person accountable.
You can find the leak
When the whole path is visible, you can see where people actually stop instead of buying more traffic to cover it. Fixing something early compounds through everything after it.
Qualifying happens once
What a customer tells the site travels with them instead of being asked again on the phone. By the time it rings, whoever picks up is talking to someone worth talking to.
You can stop paying for what does not earn
Once a booked job traces back to what caused it, you can move money toward the parts that work. For most shops that is the piece that pays for the rest.
What you own, and what you license
One system means depending on one company, and you should hear the terms before you like the idea, not after.
How it actually works
- The tools underneath can be handed over. Hosting, analytics, booking, email, and your customer data are yours, in accounts in your name.
- The site itself is licensed, not owned. You are paying to use a system we build, run, and keep working, not buying a file.
- You can buy it outright. Ask and we will price it.
- Owning it means running it. The work spans design, development, hosting and security, analytics, content, and search. That is rarely one hire, and it is the real cost of leaving.
That is also why the Care Program is required rather than optional. Somebody has to do that work every month. The only question is whether it is us or someone you go find.
The same system, a smaller front door.
This method was built and proved first across 112 banks and credit unions, scored against 46 signals each. The logic does not change when the business gets smaller. Find where a qualified buyer hesitates, quantify what it costs, close it, and keep it closed with something that goes on working after we step back.
Twenty years of that work happened inside T-Mobile, Microsoft, Expedia, The Home Depot, and a regional bank. It is the same standard, pointed at a shop instead of an institution.
Find out what your site is actually doing.
The free scan takes seconds and tells you where to start looking. The $149 report tells you exactly which findings are costing you work, and what it would take to fix them.