Put a dollar figure on the leak.
What the gaps in your site are actually costing you, every month and every year, built from your own numbers. Not a benchmark. Not an industry average. Your inquiries, your ticket, your leak.
- $1,500
- Delivered in 5 business days
- One line per service you sell
- The math shown, not just the number
The number that gets the decision made.
You can already feel that people are hesitating and leaving. What you cannot do yet is say what it costs. Until there is a figure, fixing it stays an opinion competing with every other opinion about where the money should go.
What you get
A written report turning your monthly inquiries, average ticket, and leak rate into a dollar figure per month and per year, broken out one line per service, with every calculation shown.
How it's built
From numbers you already know. How many people call or fill out a form each month, what an average job is worth, and where in the process they stop. Nothing you have to go dig up.
What it proves
A figure you can put in front of a business partner, a lender, a board, or your own books to justify fixing the leak instead of living with it another year.
Three numbers in, one figure out.
One · You give us the numbers
Monthly inquiries, average ticket, and your best read on where people drop off. For most owners that is a five minute conversation, not homework.
Two · We build the report
Your leak rate modeled against your own volume and pricing, one line per service, so the total is made of parts you can check rather than a single number you have to trust.
Three · You get the figure, in writing
Within 5 business days, with the calculation shown at every step, so it survives the first person who asks how you got there.
Here is what the report actually looks like.
An illustrative example for a service business, built from placeholder numbers. This is not a real client's data. It is here so you can see exactly how the calculation works before you spend anything.
| Service Line | Monthly Inquiries | Average Ticket | Leak Rate | Lost Per Month |
|---|---|---|---|---|
| Diagnostics & repair | 40 | $480 | 25% | $4,800 |
| Brakes & suspension | 25 | $650 | 28% | $4,550 |
| Maintenance membership | 30 | $220 | 20% | $1,320 |
| Combined, every month | 95 | — | — | $10,670 |
| What that leak costs in a year | $128,040 | |||
Read the first line as ten booked jobs a month walking away at $480 each. Your report breaks your business down the same way, one line per service you offer, then rolls every line into a single combined figure with the math shown in full at every step.
Put your own numbers in.
Three fields and a slider. Enough to tell you whether this is worth taking further, and honest about what it is not.
This is the rough version. One leak rate applied across your whole business, and the leak rate is a guess until somebody measures it. The $1,500 report breaks it out one line per service you sell, uses your real numbers instead of a slider, and shows the math in full so it holds up when a partner or a lender asks how you got there.
They decide on a screen, not on the phone.
By the time anyone contacts you, the comparison is already over. What they found online is what decided it.
The leak does not stop when they contact you.
The people who did reach out are still leaking, and this part is measured by trade rather than averaged across every industry at once.
Then there is the part nobody puts on a website. 55% of home services businesses never ask the caller to book the job, and in automotive it is 54%. The call connected, the lead was real, and nobody asked for it. Same source, same two reports.
Once you know the cost, watch it happen.
The Customer Walkthrough Audit is a recorded walkthrough of your site from the perspective of somebody shopping for what you sell, with every place it gets harder called out as it happens.
Before you buy.
What if I don't know my exact numbers?
Your best estimate is enough to start. We ask a short set of clarifying questions before the report goes out, and where a figure is a guess rather than a record, the report says so on that line. A number that hides its own uncertainty is worse than no number at all.
Is this the same as the free calculators on your site?
No. The calculators give you a rough estimate in about a minute, on one assumption, for one part of the business. This breaks the leak out one line per service you actually sell, uses your real inquiry volume and ticket average instead of a slider, and shows the calculation in full so it holds up when a partner or a lender asks how you got there.
Do I need the Friction Index Report first?
No. This stands on its own. Buying the $149 Friction Index Report first just means the leak rate we model is grounded in your actual scored signals instead of your estimate, which makes the final figure harder to argue with.
What if the number comes back small?
Then you just saved yourself a five-figure build you did not need, for $1,500. That is a legitimate outcome and we will tell you plainly when it is the one you got. We would rather lose the build than hand you a number we inflated to win it.
How is this different from an industry benchmark?
A benchmark tells you what the average business in your category loses. It cannot tell you what you lose, because it does not know your volume, your pricing, or your funnel. Every figure here is built from your numbers. The only borrowed input is the leak rate, and the report states where that rate came from.
This report runs under a different name in three industries
Same instrument, tuned to what actually costs each industry a customer, and sold through the brand built for it. Banks and credit unions go through Where Borrowers Leave. Luxury beauty, wellness, and coaching brands go through Smart Chic Beauty. Self-pay and elective healthcare practices go through Patient Growth OS. Buy it there and you get the version built around your buyer, not a generic one.
Get the figure in writing.
$1,500, delivered in 5 business days, built from your own numbers with the math shown at every step. If you want to prove the leak exists before you price it, start with the $149 Friction Index Report instead.